Reuters: Amazon Plans a World Product Graph to Collect Data on Nearly Every Product Sold on Earth
JUST IN: Amazon $AMZN to collect data on nearly every product sold on earth to compete with Google $GOOGL and AI shopping tools.
Context
AI shopping agents threaten to pull buyers away from Amazon, and owning the most complete product data is how Amazon plans to keep them and fix its own shopping assistant.
Reuters reported on November 13, citing an internal Amazon document and people familiar with the matter, that Amazon is planning an initiative called World Product Graph. Watcher Guru shared the news on X. AI shopping agents from rivals such as Google and OpenAI are starting to compete for where people research and buy products.
Deep dive
Watcher Guru posted on November 13 that Amazon plans to collect data on nearly every product sold on earth to compete with Google and AI shopping tools. The post is based on a Reuters exclusive published the same day.
Reuters reported that the initiative, called World Product Graph, seeks to gather data on virtually every item for sale, whether Amazon stocks it or not, according to an internal document and people familiar with the matter. The document, written like a press release, carries an aspirational release date of October 1, 2027, and Reuters said it could not determine if or when the plan will be carried out.
According to Reuters, the plan relies on brands and retailers contributing product data and on Amazon crawling other retailers' websites. The document says Coca Cola and Bayer have signed up to contribute data. It also says many answers from Amazon's AI shopping assistant Rufus are factually wrong or incomplete, and that running its roughly 83 million weekly searches is expensive. Amazon told Reuters the usage figures are significantly outdated and that its data shows Alexa for Shopping is about 97% accurate globally.
Reuters cited a 2025 Morgan Stanley report showing 16% of online shoppers start product research on Amazon compared with 57% on Google.
What to expect next
Watch for Amazon to confirm the plan or launch parts of it, and for how brands and retailers react to Amazon crawling their sites. Legal questions over scraping and data access may follow. The plan also signals tougher competition with Google, OpenAI and Meta over AI shopping agents, an area where Amazon has already moved to limit outside agents on its store.