Amplitude Launches Wave, an AI Product Agent That Finds What Customers Need and Proposes Fixes
Introducing Wave. The world's first AI that reads your customers' mind. $1.47 trillion will be spent on software this year, but only a fraction of software features are used by customers. AI can build anything you want, but it doesn't know what your customers need. Wave fixes that.
Context
As coding agents make building cheap, the harder question becomes what to build, and analytics companies are pitching agents that answer it from user data.
Amplitude is a product analytics company, and Spenser Skates is its CEO and cofounder. Wave is a product agent inside Amplitude that reads analytics, session replays and customer feedback. Skates announced it on November 12.
Deep dive
Spenser Skates, CEO of Amplitude, posted on November 12: "Introducing Wave. The world's first AI that reads your customers' mind." He wrote that $1.47 trillion will be spent on software this year but only a fraction of features are used by customers, and that AI can build anything but does not know what customers need.
The two minute launch video describes Wave as an agentic product team. In the video's example, Wave watches thousands of user sessions, reads product data and collects feedback from around the internet, then finds that high value customers are not using a feature because it is buried too far down the page. It suggests moving the feature, drafts a development plan with a pull request and experiments, and estimates the revenue impact.
The video also says Wave caught 700 users getting stuck at login, wrote and tested a fix and pushed the pull request for approval, and that it can propose many improvements in parallel. These examples come from Amplitude's own demo.
The $1.47 trillion figure matches Gartner's July 2026 forecast for worldwide software spending, which Amplitude cites. The post passed 400,000 views.
What to expect next
Watch for customer results from teams using Wave, including how often its suggested changes ship and whether they move the metrics Amplitude projects. Rival analytics and session replay companies are likely to ship similar agents. How much autonomy teams give Wave to push code without review will be a key test of trust. OpenAI and other platforms that already sit inside product tools may also add features that compete with Wave.