OpenAI Opens Businesses in ChatGPT in Beta
Now in beta: Businesses in ChatGPT. Claim your business, manage your information, and get insights on how people engage with you. Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.
Context
Businesses can now claim a listing inside ChatGPT and, if eligible, put an agent in front of customers who are already asking about them.
OpenAI posted that Businesses in ChatGPT is now in beta. The post says businesses can claim their business, manage their information, and get insights on how people engage with them, and that eligible businesses can also build a Business Agent to answer customer questions. OpenAI linked to a launch article on its site.
Deep dive
OpenAI posted that Businesses in ChatGPT is now in beta. According to the post, businesses can claim their business, manage their information, and get insights on how people engage with them. Eligible businesses can also build a Business Agent to answer customer questions and help people explore what the business offers.
The linked OpenAI article says this is a way for businesses to connect with the 1.2 billion people who use ChatGPT each week. Through Business Hub, a company can claim its organization and, once verified, update key details and add product feeds with pricing and availability. Any eligible business in a place where ChatGPT is available can claim a listing this way. Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative, and Shopify merchants can connect a store from Business Hub or the Shopify admin.
The article says Business Hub provides aggregated insights such as mentions and website clicks, plus discovery topics, which are common themes in conversations where a business site is cited. OpenAI says it does not share users' conversations or Business Agent chats with businesses, and that insights appear only when there are enough interactions to meet certain thresholds.
After claiming a business, eligible organizations can build, test, and launch a Business Agent. OpenAI says that when a business appears in a model response, people can open its ChatGPT profile and, if an agent is available, start a separate, clearly labeled conversation with it. Business Agents are now available to eligible ecommerce and online service businesses in the United States. Businesses can also sponsor their agent as a destination for ChatGPT Ads, with those placements labeled and kept separate from ChatGPT responses.
What to expect next
Watch for which categories of business actually get a Business Agent, and how clearly ChatGPT labels those chats as separate from its own answers. OpenAI says it plans to expand Businesses in ChatGPT and Business Agents to more markets and categories over time. The next useful signals are verification rules, the quality of product feeds, and whether sponsored placements stay clearly marked.