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Gurman: Apple's New CEO Is Pressing Craig Federighi to Take a More Ambitious Approach to AI
Apple’s new CEO is pressing software chief Craig Federighi to take a more ambitious approach to AI, @MarkGurman writes in this week’s Power On.
Context
Why it matters
It signals that Apple's leadership wants faster AI moves in iPhone software, where it has lagged rivals.
Bloomberg's Mark Gurman writes in his Power On newsletter that Apple's new CEO is pressing software chief Craig Federighi to take a more ambitious approach to AI. This is reporting on internal direction, not an Apple announcement.
What to expect next
Watch for what Apple shows of its AI plans for next year's software.